Poor Cedric’s Almanac (1952)

I had a blast revisiting this collection of column fragments by Cedric Adams, a Minneapolis-based journalist who also had a career on radio. Arthur Godfrey wrote an introduction and Bob Hope kicked in a postscript, so you can tell Adams had some profile in 1952, if you’ve never heard of him. It was a book my parents had that I took down off the shelf and read and loved when I was 9 or 10 or 11. It has a lot of the breezy gossip columnist style, with boldface type and such, but the topics are less about celebrities and more like a parade of what we now call factoids. Reading is more like browsing a strange collection of trivia. It’s culled from Adams’s column writing in the 1930s and 1940s and breaks down into topics like the weather, health, children, etc. The section labeled “S - E - X” is not once ever about s-e-x but only marriage and dating. I’m not exactly nostalgic for stuff this coy and chaste but I will say it’s refreshing. A lot of the nostalgia that is there comes from finding some of the items of my conventional wisdom which have stuck. For example, Adams writes that scientists have determined—scientists have determined lots of things here but nothing is sourced (it’s a chatty newspaper lifestyle column, Jake)—that humans respond more quickly to green lights than to reds and thus ideally they should be reversed in traffic lights. But of course it’s too late now or even in the 1940s. Absolutely trivial things like that have stayed with me all this time. If you are inclined to read it you should be prepared for a full blast of midcentury values, for better and worse. Race is utterly invisible, and gender is pretty much hopeless. Most of the advice for women is about housework. There is a syrupy father-and-son heart-to-heart thing that recurs frequently. It has a fair amount of Minneapolis and Minnesota detail and lore that appealed to me then and still. I think a lot of my appreciation for trivia may have started here. The publication date is 1952 but the material is older than that, extending back into the 1930s. Among other things it is familiar with WPA projects, so it’s even a little bit older than it appears. I instinctively reject most of Adams’s obviously well-intended advice and also have to admit to regular wincing. But I can’t deny Poor Cedric’s Almanac is very charming and a lot of fun.

In case the library is closed due to pandemic, which is over.